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GCGS Tiger Head Company POWER UP, energizing the global future

Where the tides converge beneath the Canton Tower, a grand new journey unfolds along the Pearl River. State-owned enterprises set sail, bravely navigating the global business seas with unwavering determination!

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On April 18, 2025, the Tiger Head Battery Group of Guangzhou Consumer Goods and Services Group Ltd. hosted a spectacular global business event at the Guangzhou International Convention and Exhibition Center. Situated at the heart of Guangzhou’s new central axis and adjacent to the river, this event forms a crucial part of the strategic upgrade activities of the 137th Canton Fair. It comprehensively showcases Tiger Head Battery’s innovative explorations in both economic and cultural arenas, powerfully demonstrating China’s firm resolve and remarkable wisdom in surmounting tariff barriers and expanding into international markets.

Innovation-Driven, Confronting Global Challenges

At the summit, Tiger Head Battery keenly responded to global market demands, unveiling four innovative products: A+ Alkaline Batteries, T-series Home Energy Storage Systems, Consumer Lithium Batteries, and the second-generation Gas Stove Batteries. From the innovative leak-proof sealing technology to the intelligent temperature control system, and the impressive ability to achieve 10,000 stable ignitions, each technological breakthrough precisely addresses consumers' pain points, fully embodying its strong core competitiveness in the complex and ever-changing international trade landscape. With nearly a century of history, as a leading enterprise in China's dry battery export industry, the Tiger Head Battery Group is now stepping onto the global stage with a brand-new image that exudes youthful vitality and technological charm.

Collaborations to Weave a Global Network

Tiger Head Battery presented detailed information about new products and its brand renewal development blueprint to global business partners. Focusing on emerging markets, it actively expanded its distributor network and reached strategic cooperation agreements with partners from regions such as Africa, the Middle East, Southeast Asia, and Latin America. The signing ceremony was filled with enthusiasm, and the display of benchmark cases was captivating, significantly accelerating the order conversion process. A special "Solution Release" session during the signing was set up to tackle changes in the international trade environment and the specific situations of various sales regions. Flexible localization strategies were formulated, and modular design was adopted to quickly adapt to different market policies, thus establishing stable and long-term partnerships and accelerating the construction of a global business ecosystem.

Cultural Empowerment, Achieving Value Resonance

This event skillfully integrated the unique features of Lingnan culture, creating a harmonious blend of traditional art and modern technology. Classic Cantonese opera excerpts and traditional dances were presented in innovative ways. By leveraging the power of culture, the brand was endowed with unique charm, conveying warmth and sincerity, which deepened trust through cultural resonance between partners. When guests took a cruise on the Pearl River, the advertising screen on the Canton Tower sparkled brightly. The dynamic light effects surged like waves, vividly highlighting the strategic value of the summit. This spectacle symbolizes the significant transformation of China's industrial chain from "mass export" to "ecological collaborative construction."

SOE's Responsibility: Five-Dimensional Synergy for Global Expansion

This summit serves not only as a showcase for new products but also as a vivid demonstration of the reform of state-owned enterprises. The Tiger Head Battery Group of Guangzhou Consumer Goods and Services Group Ltd. has comprehensively strengthened its five-dimensional coordinated development strategy: enhancing product quality and performance, boosting brand influence, invigorating channel vitality, strengthening market empowerment, and stabilizing the supply chain. Through this strategy, it actively explores new approaches to cope with international trade barriers, remarkably improving market response efficiency. Using culture as a bridge, it reshapes brand value, injecting emotional connotations into business cooperation and further enhancing the global partners' recognition of the quality of "Made in China." Focusing on markets along the Belt and Road, it builds a sustainable energy ecosystem based on localization strategies, promoting the transformation of the industrial chain from single-product exports to shared systemic value. This summit fully demonstrates the powerful effectiveness of state-owned enterprise reform. With the innovative model of "technology as the foundation, culture as the bridge, and ecology as the network," it injects strong impetus into the high-quality development and cultivation of new productive forces during the 15th Five-Year Plan period.